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Shade Rayz

2024

Swimming Pool

Deliverables

Public Relations
Brand Strategy
Social Media Strategy

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I worked with a team as a mock public relations agency to produce a PR Plan for our client, Shade Rayz. This was the project from my public relations Capstone course.

Full PR Campaign Proposal

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PR Campaign Pitch Deck

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Takeaway
This project was super fun for me because of the client we collaborated with. Working with a sunscreen brand felt like a perfect fit, as someone passionate about beauty, and reinforced my interest in pursuing beauty-related projects in the future.
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