Trader Joe's
2023
Deliverables
Copywriting
Design
Social Media
See More Copywriting Work >>
I singlehandedly produced the campaign for my Copywriting course: design, copy, and social. I designed the headline typography and had lots of fun with this project! I had prior knowledge about the brand as I've been an employee there for over five years.
Research
and Analysis
I analyzed the tone of voice and the brand and created this word bank, with key descriptors underlined.
​
I identified the problem that this brand solves for their customer base:
Specialty goods and international foods can be costly in the United States. Trader Joe’s offers convenience and affordable prices without compromising on quality or variety.
Body Copy
At Trader Joe's, we're not your ordinary grocery store – we're the funky, fresh, and fabulous choice for all you on-the-go shoppers in the bustling San Francisco
Bay Area. Our smaller store sizes take the hassle out of your grocery run. At TJ’s,
you can zip in, grab what you need, and get back to your awesome life in no
time! Who has time for cooking marathons? We've got your back with a wide
selection of pre-packaged and ready-to-cook meals that make dinner a breeze.
And the best part? Our prices are as cool as our Hawaiian shirts, so you can save
money without bulk-buying or sacrificing quality. With over 25 locations
in the Bay Area, we're everyone’s culinary neighbor, come discover the
Affordably Extraordinary at Trader Joe’s.
Awards
The poster listed below won an American Advertising Federation Award (an Addy), in the Student Posters category.
​
I'm pictured here with my friend and former colleague, Kristen Bongco, a fellow Addy winner.
Deliverables
Poster
This out-of-home design is the main product of this brief. It includes the full body copy and headline.
I chose to base the design on the iconic paper bag the brand is known for, and the groovy font to go with the fun personality.
Billboard
and Bus Back
I chose to keep the groovy vibes going with my other out-of-home ad productions. Both the billboard and the bus back promote iconic Trader Joe's products and boast the large number of locations we're fortunate to have here in the San Francisco Bay Area.
Instagram Mockups
30 Second
Radio Copy
